A few years ago I was privileged to meet with Michael Jenkins, CEO of Leisure and Recreation Consultants of Dallas. Mr. Jenkins, and his large entertainment company, are/were major consultants to Disney, Six Flags, and Sea World. Plus, he had half a dozen theatre shows touring the country, and he was producing shows in Vegas. … Continue reading What Your Audience Wants
It’s been said that after purchasing the land and building the facilities there’s only one thing left that can attract visitors and keep them coming back: interpretation. “Out of sight, out of mind,” is true. It’s easy and comfortable to do our research, present our programs, hear the good words from the visitors, and be … Continue reading Six ways to push the rope uphill: Interpreting UP the chain of command.
We just completed our annual interpretation workshop. I was reminded at every turn how important and valuable this regular training is. The word? SYNERGY!! We had 70 attendees from all types of interpretation positions – tour guides, gardeners, museum program assistants, living historians, interpreters and supervisors. And they were from all types of settings – … Continue reading Just training? Or … SYNERGY!
A successful exhibit should attract visitors with striking design, hold attention by employing color, action and learning styles, convey a message built around a ‘big idea’ significant to the park, and entice action. Exhibit evaluation is often conducted at two points in the design process: before and after. However, in my experience there’s another point … Continue reading QUESTION: How do you determine if an exhibit is good, better or best before it’s completely designed?
Best practices change how you think. It’s natural that each of us believes that the way we select to accomplish something is the best way to accomplish it. If not, we’d choose another method. Among a large group of people several methods may be chosen and each person thinks they have discovered the best method … Continue reading Best practices change how you think.