It’s been said that after purchasing the land and building the facilities there’s only one thing left that can attract visitors and keep them coming back: interpretation. “Out of sight, out of mind,” is true. It’s easy and comfortable to do our research, present our programs, hear the good words from the visitors, and be … Continue reading Six ways to push the rope uphill: Interpreting UP the chain of command.
You know by now that my mind works in brevity. My staff often hear me repeat two things: Interpret the park, and Put your programs where the people are. Those short statements seem silly because they are simple and obvious. A typical response might be…”well DUH!” Then I wonder when I read reports that tell me … Continue reading Go to the people!