Six ways to push the rope uphill: Interpreting UP the chain of command.

It’s been said that after purchasing the land and building the facilities there’s only one thing left that can attract visitors and keep them coming back: interpretation.  “Out of sight, out of mind,” is true. It’s easy and comfortable to do our research, present our programs, hear the good words from the visitors, and be … Continue reading Six ways to push the rope uphill: Interpreting UP the chain of command.

Go to the people!

You know by now that my mind works in brevity. My staff often hear me repeat two things: Interpret the park, and Put your programs where the people are. Those short statements seem silly because they are simple and obvious. A typical response might be…”well DUH!” Then I wonder when I read reports that tell me … Continue reading Go to the people!