From Personal to Non-personal Interpretation

2 thoughts on “From Personal to Non-personal Interpretation”

  1. One quibble Jay- you mention the theme last. Perhaps the theme may wind up near the end of your copy, but I think that you’re unintentionally telling the reader to create the theme last. Not true. Without a strong theme that is understood by the designer/writer, the sign will not be effective. Everything revolves around a good theme.

    1. You are absolutely correct. I did include the theme in that crazy sandwich analogy at the top, but came back to emphasize it in the conclusion. As you note, the theme is where you begin, not where you end. I appreciate to catching that.

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